Atalho

News

BPTO launches public consultation on acquired distinctiveness in trademark registration

04/11/2024

In summary

On October 29, 2024, through the Electronic Official Bulletin No. 2,808, the Brazilian Patent and Trademark Office (BPTO) published a public consultation on the evaluation of acquired distinctiveness in trademark registration examination. The BPTO aims to enhance uniformity and predictability in these evaluations while encouraging transparency and public participation.

Further details

The BPTO’s explanatory memorandum highlights the importance of feedback from interested parties in shaping the framework for acquired distinctiveness. The concept of acquired distinctiveness through trademark use is a crucial aspect of the trademark system, allowing for the registration of a mark lacking inherent distinctiveness if it has been used extensively and continuously, and is recognized by the public as identifying a specific source.

Interested parties have 90 days from the publication date to submit comments and suggestions, using a provided form and sending it to consultapublicamarcas@inpi.gov.br. Associations, commissions or institutions preparing joint submissions are encouraged to consolidate their feedback into a single form.

After reviewing all submissions, the BPTO will respond the input received and publish the final text of the normative guidelines.

This public consultation follows a series of innovation and updating measures by the BPTO. Trench Rossi Watanabe’s Intellectual Property group continues to monitor this topic and is available to assist clients in preparing submissions to the BPTO.

Share on Social Media
Trench Rossi Watanabe
São Paulo
Rua Arq. Olavo Redig de Campos, 105
31º andar - Edifício EZ Towers
Torre A | O4711-904
São Paulo - SP - Brasil

Rio de Janeiro
Rua Lauro Muller, 116 - Conj. 2802
Ed. Rio Sul Center | 22290-906
Rio de Janeiro - RJ - Brasil

Brasília
Saf/s Quadra 02 - Lote 04 - Sala 203
Ed. Comercial Via Esplanada | 70070-600
Brasília - Distrito Federal - Brasil

Porto alegre
Av. Soledade, 550
Cj. 403 e 404 | 90470-340
Porto Alegre - RS - Brasil

Ícone do Instagram
Ícone do Podcast
Ícone do Facebook
Ícone do YouTube
Ícone do Linkedin