Expertise
Fascinating markets like Brazil attract investors and piracy. Protecting your intellectual property is important, but can be complex. Trademarks must be properly registered in each jurisdiction and procedures can vary. Protection is granted to whoever registers first and is not based on merit. Your products compete with contraband and goods from similar markets that can easily cross the Paraguayan border.
Brazilian trademarks must be similarly protected abroad. Theft of patents on products related to biotechnology and agriculture in the Amazon is gradually becoming more aggressive. Similar litigation, environmental and tax issues can give you a competitive advantage or put you at risk.
Trench Rossi Watanabe has the experience, resources and unique insight to protect your intellectual capital. We know the laws we help create. Our staff are on the front lines of the largest trade associations, including the Brazilian Intellectual Property Association. Our presence in all of the country’s commercial centers gives us a comprehensive and detailed view of how federal and state courts view intellectual property rights.
We can help you strategically manage your intellectual property to achieve greater profits at lower risk. We help well-known multinational companies enforce their rights to register trademarks in Brazil and prevent parallel imports across borders.
We prevent the exploitation of Brazilian trademarks in other countries. Our pro bono efforts include filing 84 patents worldwide — anything to protect the Amazon biodiversity.
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In brief On October 30, 2024, during a meeting led by its Director of Trademarks, Industrial Designs, and Geographical Indications, the Brazilian Patent and Trademark Office (BPTO) announced an important update: it will soon begin accepting applications for marks that include advertising elements, such as slogans. This policy shift will be reflected in the updated […]
In summary On October 29, 2024, through the Electronic Official Bulletin No. 2,808, the Brazilian Patent and Trademark Office (BPTO) published a public consultation on the evaluation of acquired distinctiveness in trademark registration examination. The BPTO aims to enhance uniformity and predictability in these evaluations while encouraging transparency and public participation. Further details The BPTO’s […]
In brief The Ministry of Finance (“MF”) issued a new regulation (Ordinance No. 1,475/2024), reducing the adjustment period for companies that operate fixed-odds lottery betting nationwide. Legal entities without MF’s authorization and/or that did not apply for authorization by September 30, 2024 are not allowed to operate since October 1, 2024, and this impacts application providers […]
In brief The Brazilian Data Protection Authority (“ANPD“) published the Resolution CD/ANPD No. 19, which creates the procedures and rules for recognizing the suitability of other countries or international bodies to carry out international personal data transfer operations – the “Regulation“, as well as approving the standard contractual clauses that may be used by processing […]
