Expertise

Consumer Law

We advise our clients in an integrated and efficient way on how to integrate consumer law-related values and good consumer market practices into their businesses by taking into account regional and global trends, such as the focus on the product life cycle and sustainability, the reduction of judicial involvement, and the new ways to interact with customers in the digital environment.

We provide advisory services to the B2C and B2B markets, and we take into account all relevant stakeholders, including when preventing and managing crises.

The Consumer Law group was created over 30 years ago by Kazuo Watanabe, Esq., who had an active role in the drafting of the Brazilian Consumer Protection Code and the Law on Public-Interest Civil Actions, as well as in several initiatives to broaden access to a fair legal system.

Lawyers

Daniela Geib

Associate

Renata Campetti Amaral

Partner

Kazuo Watanabe

Consultant

Giovani Bruno Tomasoni

Partner

Alexandre Salomão Jabra

Associate

Related News

10/09/24

SENACON publishes new Ordinance to ensure consumers protection at concerts, festivals and events during periods of high temperature

In brief On August 27, 2024, the Brazilian National Consumer Secretariat (SENACON, in Portuguese) published Ordinance No. 44/2024, setting out strategies to guarantee consumer health protection at concerts, festivals and large-scale events during periods of high temperature. In more detail The recent SENACON Ordinance, considering the presence of high temperatures in recent years in Brazil, […]

15/05/24

Legal Framework for the Electronic Games Industry

Summary On May 6, 2024, the Federal Government published Federal Law No. 14.852/2024, which established the Legal Framework for the Electronic Games Industry in Brazil. As a result, the manufacture, import, marketing, development and commercial use of electronic games in the country will be regulated by the new law. More details Federal Law No. 14.852/2024 […]

10/11/23

New state law creates the Consolidation of Consumer Protection Laws of the State of São Paulo

In brief On 6 November 2023, State Law No. 17,832 of 1 November 2023 was published in the official gazette of the State of São Paulo, creating the “Consolidation of the State’s Consumer Protection Laws,” aiming to unify the main existing laws that protect consumer rights in the state. The rationale of this new state […]

18/05/23

SENACON publishes technical note with “Guidelines for Confronting Racism in Consumer Relations”

In brief On 16 May 2023, the National Consumer Secretariat (“SENACON“) published Technical Note No. 14/2023, establishing guidelines for confronting racism within the scope of consumer relations (“Guidelines“). More details SENACON created the Guidelines with the objective of magnifying principles and practices that aim to confront structural racism, with effects on consumer relations, and that […]

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